Advocacy Café is a series of 30-minute sessions designed to inspire ideas and stimulate discussion about advocacy. Free for SAA Members!


Session 2: Defining and Understanding your Audience
An essential part of advocacy is planning. Once you have an advocacy goal in mind, you need to think carefully about who you will be the audience for your effort and how can you prepare to more effectively "speak" to that audience. Featuring SAA Fellows and advocacy experts David Carmicheal and Kathleen Roe!


This second session will help you:

  • Identify who the real audiences are that you need to focus on to achieve your advocacy goal
  • Determine what you know about them, and what you need to know about them so your advocacy efforts can be more effective
  • Plan what approaches you can use and how to define outcomes that will help you get their support for your advocacy goal

Who Should Attend?
Archivists, librarians, and museum curators at any experience level who need greater skills in advocating for archival programs and issues


What You Should Already Know:
No prior experience is necessary.

Webinar Information
Date Presented:
December 06, 2016 2:00 PM Eastern
30 minutes
SAA Member Price:
Non-Member Price:
Advocacy Cafe
Speaker Information
Kathleen Roe   [ view bio ]
Individual topic purchase: Selected
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This Webinar is presented free of charge.